about the project

The JyOba Project (JyObaX) creates, builds bridges, and inspires. It is a socio-cultural design boutique that promotes projects that cultivate experiential knowledge to develop a legacy that uplifts unexpected voices. At this moment, the project focuses on anti-blackness, Black radical love, and collective solidarity that uplifts people, culture, and place within some of the most unexpected places. Every moment holds billions of stories resonating with our past and future. In this context, the project centers on Blackness as a journey of love. It is a critical witness to the moments that bind us in breadth and time.

Creative ideation is essential to the cultivation of creative critical thinking and the illumination of fresh perspectives. To create amplifies the practice of knowing and doing to advance belonging and equity. In this regard, the work is intertwined with a spiritual journey that centers experiential knowledge to design strategies and tools that rupture anti-blackness and advance Black radical love across the African diaspora. #counterhegemony #counterneoliberalism #strategicplanning #socioculturalinstitutions

Culture is a repository of experiential knowledge elucidated by individual and collective narratives. This project designs and supports strategies that intersect disciplines that underscore collective works, knowledge production and sharing, and social care practices that center people and communities navigating privileged systems. The work illuminates patterns, narratives, and even moments in which opportunity is an asset to strengthen community kinship networks and socio-cultural institutions. #communitywisdom #radicalposibilities #resistantknowledge #communityresilience #kinshipnetworks

Collective solidarity is the representation of complex social networks that work within a set of norms and values. This project supports the transcendence of experiential knowledge to cultivate radical possibilities into promises. The work involves the amplification of techniques and strategies that strengthen solidarity and resilience within Blackness, indigeneity, and the global majority. #collectivesolidarity #blackradicallove, #radicalpromises #legacybuilding #counterneoliberalism